Mahesh Babu has been ruling the roost in Telugu cinema, especially in the ad world. But now Mahesh is going to get tough competition from Pawan Kalyan, who has been at the peak of his career now with his latest all time industry hit "Attarintiki Daaredi". Pawan who endorsed 'Pepsi' long back had quit endorsing, post many personal hurdles which included many social and political reasons. Now as Pawan has delievered the biggest hits of 2012 and 2013, lot of famous brands are running behind Pavan to promote their brands. Pawan Kalyan is a changed man now.
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